“For our skin to reflect health, we need to heal ourselves from the inside, not cover ourselves with colors”
Alma M. Avendaño Jerez, directora general
Alma M. Avendaño Jerez, general manager of WorldDermic of WorldDermic, is clear that “aesthetics should be the union, what complements the physical and psychological complements the physical and psychological state to complete the wellbeing that the organism needs, to get the best out of it. out of it”. And she adds another reflection that we cannot ignore: “there is an important correlation between the neglect of the physical appearance and the severity of some psychopathological disorders, that is irrefutable, but we should never fall into the mistake of measuring our personal worth based on weight or appearance”.
“Beauty is an attitude; you are beautiful when you feel good about yourself when you feel healthy inside and you go out into the world to battle life with courage.”
If we are well inside, this is manifested in our external appearance. Our skin is a mirror of our inner self. Being well and feeling well helps us to face life with courage and fulfilment.
What we see outside is what we are inside. It is not necessary to cover ourselves with colours, to be well on the outside. We need to heal ourselves inside so that our skin reflects that HEALTH. The lack of what prevents us from shining from the inside must be cured. If we take care of our body on the inside, it will reflect it on the outside. Our skin is the part on the outside. The one that will allow us to show that NATURAL BEAUTY, the one that emerges when someone feels good.
Before we focus on your products, can you tell me something about the history of the company and this family saga?
World Dermic is a brand owned by Amdermik S.L., based in Barcelona, a restless and innovative city. The city that serves as inspiration, to keep us always attentive to these concerns and new objectives in the field of cosmetics.
Since 1980 my father, Alejandro Avendaño, has been one of the pioneers in the field of mesotherapy and the formulation of cosmetic products. He worked in the research and development of numerous brands that today are leaders in the professional cosmetics market. More than 30 years ago, he founded the family business where he manufactured professional cosmetics. The WORLDDERMIC brand was born from this dream, from an entrepreneur with crazy ideas, who sees cosmetics as part of health, who realizes that your skin reflects your well-being, who creates formulas to make this inner beauty manifest on your skin.
In this family, we follow his advice and devote great effort to continuous research, development and innovation, as well as to the efficacy and safety of the products, without forgetting that beauty is useless without good health.
How should we take care of our skin?
The skin is the only organ exposed to external agents, not only heat or cold but also to bacteria, the inclement sun and all that it harms us at the skin and disease level.
Although the skin has its defence mechanisms, we must help it not to lose this defence mechanism, with a good daily cleansing (to remove pollution and dirt), moisturizing the skin.
If we also want the skin not to lose vitality, luminosity, firmness and smoothness we must go to a specialist to help us choose the best product, appropriate to the deficiency that your body has.
“We are developing a new product for the current problem of “mechanical acne”, acne that is accelerated and increased by sweat, skin oils and bacteria that are trapped between the mask and the skin.”
World Dermic products are natural cosmetics that help us to “cure” ourselves from the inside, providing the body with the ACTIVES that it loses over time, whether due to age, stress, sedentary life, or psychological aspects that do not make us sick.
Beauty is an attitude; you are beautiful when you feel good about yourself when you feel healthy inside and you go out into the world to battle life with courage.
And I think that, for this year, there will be some developments?
This year we have just launched our EYE CONTOUR CONCEALER, which will help us to fight those dark circles under our eyes, which we all have to a greater or lesser extent, due to daily stress, life in the cities, or our state of mind. A product that will help us feeling good, because due to the new complement of the masks in our lives – little more we let see in our face, that are not THE EYES – that not in vain it is said that they are the mirror of the soul.
We are always attentive to new needs such as the one we are living these days, due to the use of face masks. We are developing a new product for the current problem of “mechanical acne”, acne that is accelerated and increased by sweat, skin oils and bacteria that are trapped between the mask and the skin.